The legendary of Life and Period of Steve Jobs

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Steve Jobs CEO of Apple inc.

The Life and Period of the legendary Steve Jobs. Apple CEO Steve Jobs has resigned, surrendering the control of the company he founded together to his old right hand, Tim Cook. During his retirement, Apple surpassed oil giant Exxon Mobil as the world's largest company, with a market capitalization of $350 billion and almost $80 billion in cash.

Steve Jobs's life and career are multilevel legendary, and really is a case where truth is stranger, and more inspiring, than fiction. Steve Jobs is all this - a school dropout who recycles bottles just to make ends meet, a vegetarian Buddha who often experimented with LSD, a pariah who was exiled from his own company and finally founding father of three semen products - iPod, iPhone and iPad - which will change the personal computer landscape forever.

Now, when Jobs retired and throughout the Wintel empire, which marginalized Apple during the 1980s and 1990s, lies were shattered and shattered at his feet, let's look again at the lives of people who were called Walt Disney, Henry Ford and Thomas Edison from our day.

In 1955, the kid who would become Steve Jobs was adopted by Syrian father and an American mother, and adopted by the Jobs family in Mountain View. As a high school student, he often attends Hewlett-Packard lectures, working part-time in the summer.

Steve Wozniak

During that decisive summer, Jobs met another Steve - Steve Wozniak, called "partner in crime". Both Steves will remain friends for life, even though it will be decades before their idea, Apple, will be born.

Steve Wozniak

Jobs dropped out of college after one semester, slept in a friend's room, recycled cans and bottles for pocket money, and ate free food at the local Hare Krishna temple. That's where Jobs was introduced to Buddhist philosophy, and he decided to travel to India in search of spiritual enlightenment.

After saving money from a short job at the new Atari video game maker, Jobs went to India and became a practicing Buddhist, returning with a shaved head and wearing traditional Indian clothing. Jobs openly admitted that he often experimented with LSD, calling it one of the most important experiences in his life.

Apple Computer

In 1976, two Steves and investor Ronald Wayne founded Apple Computers. Wayne is "adult supervision" for two Steves, who are both in their early 20s - similar to Google's adult triad (Schmidt) and two children (Page and Brin).

Apple computer generation II & III in 1980's.

However, just two weeks later, in one of the worst business decisions in history, Wayne released 10% of his shares, then valued at $800. If Wayne held his shares, his investment would be worth more than $35 billion today.

The increase in profits was made after several years, President PepsiCo was captivated by Jobs's work, John Sculley to become Apple's CEO in 1983, famously asking him, "Do you want to come with me and change the world, or do you want to sell sugar water for the rest of your life?"

Sculley is Apple's biggest asset in its years of formation. He is responsible for increasing the company's annual income from $800 million to $8 billion in ten years. Sculley was the mastermind behind Apple's famous "1984" advertisement that targeted IBM's dominance of the personal computer market.

He spread Macintosh adoption and raised prices to increase profit margins. However, Sculley quickly slapped Jobs with Jobs's "non-linear" management style.

NEXTCube

In 1985, a power struggle between Jobs and Sculley ended with the Board of Directors overthrowing Jobs three months before his 30th birthday.

NEXTCube

However, being evicted from Apple didn't slow down work a bit. In 1985, he founded his own computer company, NeXT, which produced sophisticated machines that were very expensive years before the technology curve. With these computers Jobs showed his aesthetic expertise and minimalist sensitivity.

His NeXTCube, surrounded by a slim magnesium cube, is truly eye candy compared to the Wintel engine that dominated the early 1990s. However, this machine proved expensive to produce on a large scale, and in 1993, it only sold 50,000 units.

While NeXT failed, Jobs made one of his most important investments so far. In 1986, Jobs bought The Graphics Group, a subdivision of computer graphics from Lucasfilm, for $10 million.

This company, under the guidance of Jobs, will develop into Pixar - the CGI giant that produces hits such as Toy Story, Finding Nemo, Wall-E, and many other family-friendly films. In 2006, its $10 million investment was bought by Disney for $7.4 billion, making Jobs Disney the largest shareholder with a 7% stake.

Meanwhile, returning to Apple, Jobs's enemy, Sculley, was overthrown by the Board of Directors in 1993, after years of shrinking margins and profitability. Sculley was blamed for launching a useless and expensive war against IBM and irreparable fragmentation of its product line, which offered too many variants of its Macintosh core line, confused and alienated consumers.

Apple replaces Sculley with Gil Amelio, whose price is not much better than its predecessor. According to Amelio, "Apple is like a ship with a bottom hole, water is leaking, and my job is to steer the ship in the right direction." And, bad luck for Amelio, a rebellion occurred and the crew threw the captain into the sea in 1996.

But before he was replaced, Amelio bought Jobs' NeXT Computers for $429 million, paving the way for the return of Jobs. Jobs became a temporary CEO in 1997, and in 2000 he became a permanent CEO.

The iMac

After ironically $150 million loaned by friends and colleagues of the "Silicon Valley Pirates," Bill Gates, Jobs cut off some unprofitable businesses, such as Newton (which would be a prototype for iPad), Cyberdog and OpenDoc to reduce weight. He then launched the first "i" product - the all-in-one computer, the iMac, in 1998.

iMac computer

With the iMac, designed by award-winning product designer Johnathan Ive, Jobs started a neat minimalist product theme in a variety of basic colors. The aesthetic theme Ive finally taken to the next main product - the iPod, and goes to the iPhone and iPad too.

Ive's design has been credited as the main reason for the rapid sale of modern Apple products. Together, Jobs and Ive were able to capture the MP3 player industry almost instantly with the iPod in 2001, the cellular handset industry with the iPhone in 2007, and the tablet market that did not exist with the iPad in 2010.

His move to the smartphone and tablet market was initially criticized sharply, by cynics who believed that computer makers would fall and burn in unknown markets, but Jobs proved them wrong with his extraordinary ability to manage product releases and cycles almost perfectly .

Apple Shares

Even when Jobs retired, Apple's product line was guaranteed for at least two years. When Jobs returned to Apple as a lost child, Apple shares were worth $4. Today they are approaching $400.

Whether Apple will survive or not the next decade without innovation remains to be seen, but Jobs's success as an entrepreneur and technology expert has made him a modern legend.

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